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In Brief

What it should have been **

Home > Breaking News > Singapore > Story

Oct 23, 2008

Ads with hidden costs axed

By Karamjit Kaur

WHAT you see is what you pay.

From Nov 1, advertisement tag-lines such as 'Fares from $0' or '15,000 seats going for only $0.01 one-way' here will be a thing of the past.

New rules set by the Advertising Standards Authority of Singapore (ASAS) will require travel agents and airlines to advertise full fares so travellers know right away how much their air ticket or holiday will cost, The Straits Times learnt.

Read Karamjit Kaur's full story in Friday's edition of The Straits Times.

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