24:7, a new English-language watch magazine for women hit newsstands and leading bookstores on Friday.
The launch of 24:7, the latest title to be added by SPH Magazines Pte. Ltd. (SPH Magazines), aims to target the new affluent and trendy ladies' niche, where they share an equal or increasing passion and appreciation of a buyer, collector or connoisseur.
CEO of SPH Magazines, Mr Loh Yew Seng believes it will be a hit with the growing niche of woman watch-lovers in Singapore, based on its vast 'understanding of the watch industry'.
He cited the establishment of Icon Moments, Nuyou Time, and The Peak Selections Timepieces as further examples of being focused and accessible to the new modern women readers.
Editor of 24:7, Ms Ong Ting Nee added that '24:7 looks at watches from every angle - product, brand, trend, people, technology, design and heritage. We have unparallelled expertise in translating watch trends, news, views and know-how into something engaging and visually exciting. Our aim is to make every issue a collectible!'
Retailed at S$8, it will also be distributed at hotels, country clubs, Silver Kris Lounges (in Changi International Airport's Terminals 2 and 3), DBS Bank Treasure Lounge, SATS Premier Lounge (in Terminals 1 and 2) and Jet Quay Lounge.
