The answer to this will be key in helping local small and medium-sized enterprises (SMEs) attract and retain talent.
And being able to achieve good brand awareness will help SMEs improve their capabilities.
With that target in mind, the Singapore National Employers Federation (SNEF) and brand strategy consulting firm StrategiCom are undertaking a study to explore issues on employer branding.
SMEs employ about 60 per cent of Singapore's workforce and contribute about 46 per cent of total value-added to the economy.
In an SME development survey conducted by DP Information group in 2006, manpower challenges was the second top concern for SMEs after competition.
StrategiCom noted that SMEs find it difficult to retain talent due to poor perception of SMEs among job seekers and employees, among other reasons.
Read the full story in Monday's edition of The Straits Times.
