KUALA LUMPUR - DATUK Ibrahim Yahaya described his appointment as the new Director-General of Broadcasting on Monday as a heavy responsibility to realise the objective of turning Radio Television Malaysia (RTM) into a credible and respected agency in future.

He said he would use his experience of more than 25 years in the print and electronic media to ensure that the RTM's move towards digitalisation in 2010 would be successful.

'This effort is also in line with the aspiration of the Ministry of Information to form a strong creative industry not only to tap the local market but also at the international level,' he told Bernama.

Ibrahim, 48, who was a former senior editor of Berita Publishing Sdn Bhd, succeeded Datuk Abdul Rahman Hamid who was appointed the Digital Broadcasting Advisor to the Information Minister on Jan 2.

Ibrahim previously held the post of Media Advisor to the Information Minister. He also served as TV3 current affairs and broadcasting manager and chief news editor of Berita Harian. -- Bernama