NEW YORK - MILLIONS of moviegoers in India recognize the neon signs of Times Square as easily as the Taj Mahal, due to the growing popularity of 'Bollywood' movies shot in the United States, particularly in New York.

By making movies in one of the world's most expensive cities, producers risk big losses but can score big rewards by appealing to India's fascination with foreign worlds.

Looking for Caucasian dancers Bollywood movies typically have a half dozen songs, and filmmakers look for Caucasian rather than Indian dancers to reinforce the foreign locale, said Pooja Narang, founder of a New York-based Bollywood Axion dance company. 'They usually ask for white dancers trained in a variety of styles, including Indian,' she said. ... more

Despite its high costs, New York, more than any city outside India, offers easy access to resources such as Indian extras, trained Indian dancers and Indian production teams, say experts on Bollywood, the US$2 billion (S$2.9 billion)-a-year industry known for movies featuring elaborate music, costumes and sets.

The term Bollywood combines the names of India's commercial and Hindi film capital Bombay, now renamed Mumbai, and Hollywood, the global centre of commercial movie production.

Such films have occasionally been made in cities such as Miami, Johannesburg and Sydney, but nine mainstream Bollywood movies have been shot in New York since 2003, eight of them since 2006 alone. Two more are in the offing.

That number is significant, given that the scripts are based on stories that could have just as easily been shot at home, experts say.

Coming this month from one of India's largest production houses is a movie titled 'New York', which capitalises on the city's instant recognisability, director Kabir Khan said.

Big-budget Bollywood productions, using distinctive backdrops such as the Brooklyn Bridge or Grand Central Terminal, cost between US$12 million and US$15 million. This is expensive by Indian standards, but just a fraction of the cost of a mainstream Hollywood film, which often tops US$100 million.

A similar movie made in India would cost half of that or less, said Atit Shah of New Jersey-based Bollywood Hollywood Productions, which provides crews, equipment, extras and vendor agreements for US-based Bollywood shoots.