Brendan Fraser exhorts cinemas: 'Convert your house! Get in on the ground floor now. Wake up!' -- PHOTO: AP
In a year when the box office has been dominated by a certain man in a bat suit, actor Brendan Fraser is holding his own very well, thank you very much.
His third Mummy film, The Mummy: Tomb Of The Dragon Emperor, has scored close to US$400 million (S$612 million) in worldwide box-office takings since it premiered in July, while that of Journey To The Centre Of The Earth, his other 2008 action film, has just passed the US$200 million (S$303 million) mark. Batman grossed close to US$1 billion worldwide.
In town last week to promote the 3-D version of Journey, which opens in Singapore on Dec 18, the 39-year-old was tired but enthused about the new technology.
Hollywood is embracing 3-D films as a way of fighting movie piracy and encouraging audiences to return to cinemas in the face of mounting competition from home entertainment and games.
At Golden Village VivoCity last Thursday, one of the venues for the 3DX: 3-D Film & Entertainment Technology Festival which showcased Journey, Fraser exhorts cinemas: 'Convert your house! Get in on the ground floor now. Wake up!'
He adds that surveys have shown that three times more people go to watch the 3-D version of a film compared with the 2-D version.
Read the full story in Wednesday's edition of The Straits Times' Life!